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Improving Ethical Culture by Measuring Stakeholder Trust

... ethical behavior ensures that the market can continue to function. We have also pointed out that stakeholder trust itself directly improves the performance of a business firm. There is also a less direct, but just as powerful benefit: improving the ethical culture of a business firm. Strengthening Its Ethical Culture Makes a Firm More Competitive When we talk about a business firm’s “ethical culture” we are not saying that the firm is ethical. The phrase “ethical culture” is just the phrase ...