Public Diplomacy Today: Lessons from Russia

... “SoftPower30 Index” (SP30). Their methodology section specifies that SP30 “compares the relative strength of countries' soft power resources” and combines this “objective data” with the “subjective” opinion polls conducted in 25 different ... ... through their own personalized frames, enabled by social media features, as per modern rules of social interaction. Case study: FIFA 2018 World Cup in Russia and Ideas-based PD Dayan Jayatilleka: Hybrid Power and the Real Russian Realists Having established ...