BRICS and the Western-Centric Global Film Industry: Possibilities of the Digital Era

... power) on the global arena. Alexey Kupriyanov: BRICS, SCO and Kashmir Terrorism One of the most widely recognized sources of countries’ cultural diplomacy is cinema. The film industry has been considered a resource of soft power of the USA, France, India and other nations. In a study dedicated to the role of the American film industry as a tool of U.S. soft power, researcher Yang Li vividly expressed this fact in the following manner: "The American dream embodied by Hollywood movies appeals to people all over the world... As a result, the American dream gradually ...